The life sciences customer engagement model has changed dramatically over the past decade. Today’s life sciences companies operate in dynamic markets characterized by more specialized portfolios, cost pressures, greater regulation, and a shorter timeframe to commercialize products.
Interacting with HCPs requires a coordinated team effort between marketing and sales functions. HCPs expect relevant, informative communications with pharmaceutical and medical device manufacturers. Orchestration of the entire buying process requires a new generation of solutions.
IQVIA Technologies enable life sciences companies to engage customers more effectively by combining diverse data sources, drawing insights from advanced analytics and artificial intelligence and coordinating more rewarding HCP touchpoints.
Transform your commercial operations from disconnected silos to orchestrated departments with a platform built for healthcare customer engagement.
IQVIA Remote Detailing solutions empower sales and medical roles with a flexible, compliant way to interact virtually with healthcare providers (HCPs).
Maximize your commercial resources and channels by planning individualized and orchestrated customer interactions through responsive alignments and employee rosters, intuitive segmentations, and agile activity plans.
Identify the potential and reality of promotional channels with analytics-driven insights, so you can build confidence and optimize investments.